In today's competitive e-commerce landscape, it's more important than ever for businesses to find ways to engage and convert customers. One powerful tool that can help you stand out from the competition is video.
Whether you're using video to showcase your products, tell your brand story, or provide valuable information to your audience, video can help increase customer engagement and drive more sales for your business.
In this article, we will explore eight benefits of video for e-commerce businesses that you need to know:
1. Increases engagement
One of the biggest benefits of using video for e-commerce is that it can help to increase engagement and reduce bounce rates. Video is a more interactive and engaging format than text or static images, which can help hold the visitor's attention and keep them on your site for longer.
This can help reduce bounce rates, which is the percentage of visitors who leave your site after only viewing one page. By reducing bounce rates, you will improve your site's overall performance and help increase conversions and sales.
It’s human nature to get bored with something that never changes. Customers are more likely to lose interest in your brand if you don't shake things up occasionally.
According to research conducted by Animoto, one in four customers will lose interest in a business if it does not have videos. That's why a great way to stay ahead of the competition is to use video marketing.
2. Provides valuable information and insights about your products
Another key benefit of using video for e-commerce is that it can provide valuable information and insights about your products, which can help your customers make more informed decisions about their purchases.
For example, let's say you have a clothing e-commerce site and you're using video to showcase your latest collection. By showing how your products work, you can give your visitors a more interesting and interactive experience, which will lead to more sales.
This can help build trust and credibility with your customers and make them feel more confident about their purchase. Providing this type of information can also help to differentiate your products from those of your competitors and make your brand stand out in the crowded e-commerce space.
3. More clickable and shareable
Studies have shown that people are twice as likely to share video content with friends compared to any other type of content. Customers are more likely to click on a thumbnail of a video than on a thumbnail of text or an image. This is because people understand visual information better than textual information.
Videos in general are more interesting and attention-grabbing, which means people are more likely to share the content with others. Videos are also easier to understand and more accessible than other kinds of media, like long articles and dense texts.
Nowadays, when the majority of people have a short attention span, it is more important than ever to produce content that will capture their attention immediately. Video content can be easily consumed on a variety of devices, which is perfect when it comes to sharing and increasing your reach.
When customers share eCommerce product videos, it increases the brand's reach because it becomes visible to the followers of the sharers. In the end, more shares equal more clicks, which leads to more sales.
4. Allows you to tell your brand story and create a connection with your audience
Another key benefit of using video for e-commerce is that it allows you to tell your brand story and create an emotional connection with your audience. Video is a powerful storytelling medium that can help you showcase your brand's personality and values and make a lasting impression on your audience.
By telling the story, you can create an emotional connection with your audience and make your brand more relatable and human. This can help to build trust and credibility with your audience and make them more likely to engage with your brand and make a purchase.
For example, let's say you have an e-commerce site that sells organic beauty products. By using video to tell your brand story and show the values and principles that drive your business, you can create a special connection and make the products more relevant for your customers. When people see a brand with principles that they can relate to, they are more likely to purchase products from it.
Videos' versatility for e-commerce is undeniable. Video can be used in many different ways and places, such as on your website, on social media, and in email marketing. This allows you to reach your audience in multiple ways and adapt your video content to different platforms and devices. Additionally, video can be repurposed and used in multiple campaigns, which can help maximize your return on investment.
There are many platforms that allow you to share videos; however, Ulalive combines them all into one. Ulalive helps businesses distribute incredible sales videos faster, centralizing everything from communication to payment so that you never lose customers again.
By using Ulalive, you can convert video into a single URL in seconds, which allows receivers to stream video and make purchases directly from the link. As a result, you can utilize the versatile nature of video to get the most out of your e-commerce experience.
6. Improves your SEO
Video can do more for your site than just attract and convert customers. It can also help search engines rank your site better. SEO is the process of improving the visibility of your website in search engine results pages (SERPs) in order to attract more organic traffic.
SEO not only forms the backbone of your entire online marketing strategy, but it has also been shown to positively affect your bottom line by boosting user engagement, website traffic, and sales. A lot of people don’t realize how much of an effect video content can have on search engine optimization.
One of the key factors that search engines use to rank websites is the amount of time that users spend on a website. Search engines, such as Google, prioritize sites that provide a high-quality user experience, and videos can help improve exactly that. If Google cares about the video, this means you need to care about it, too.
7. Allows you to showcase customer testimonials and reviews
Video can also be a powerful tool for showcasing customer testimonials and reviews. By using video to feature customers talking about their experience with your products, you can provide social proof and build trust with potential customers.
Video testimonials can be more engaging and persuasive than written reviews, and they can help increase conversions and sales. That is so because people can see and hear the person giving the testimonial, which can make it more personal and authentic.
When customers see other people talking about their positive experiences with your products, it can help increase their confidence in your brand and make them more likely to make a purchase.
8. Increases brand awareness
Finally, video can be a powerful tool for increasing brand awareness and reaching a wider audience. By sharing your videos on social media and other platforms, you can increase the visibility of your brand and attract new customers. Video can also be a great way to connect with your existing audience and build loyalty and engagement.
Pictures are worth a thousand words, but videos are worth a million. A video is a fast and efficient way to share information. Highlighting your product through video will give your customers more information with visuals: how the product looks and how it benefits them.
The goal should be to make the story so accessible that it evokes an emotional response from the target audience. The best way to get started is to figure out who you're writing for and what they care about, so you can base your story on their experiences. This way, you will be personalizing the experience, which in turn will boost conversions.
Video is a powerful tool for e-commerce businesses looking to engage and convert customers. By leveraging the benefits of video, e-commerce businesses can increase their reach, build trust and credibility with their customers, and ultimately drive more sales and growth for their business.
Using video for e-commerce will be the right choice to reinforce your brand awareness and image and show that you are innovative. With more people turning to online shopping, video is a great way to share your story with customers who may not be visiting your business in person. It's also a great way to compete by standing out from the competition and showing customers exactly what makes your brand unique.